64 : The Global eBook Market: Current Conditions & Future Projections readers and the most worldly, the most frequent travel- ers, and the most linguistically competent consumers. Although at this stage no data are available as evidence for this assumption, some indicators can nevertheless be identi ed. In countries such as the Netherlands or Sweden, English-language print books have become increasingly popular with readers such is also the case in several Central and Southeast European countries, including Slovenia, to the point that translation of English- language ction into local languages has been reported to be challenged by imports of the original editions. In Germany, what is by far the largest wholesaler, Libri, successfully started to expand its foreign-language packages to retailers almost a decade ago, as could be seen in the ever-growing foreign-language selections in the largest chain stores, notably Thalia. Although these foreign-language shelves used to be occupied predomi- nantly by literary classics, it is now the latest releases of infringe competition terms—echoing the actions by the US Department of Justice (DoJ). On the other hand, in early summer, the European Commissioner for digital, Neelie Kroes, called on decision makers in the publishing industry to help her on Europe’s “Digital Agenda” to bring down trade barriers for a seam- less exchange of digital content such as books, arguing for adjusting the VAT hurdles, and talking publishers into embracing digital strategies much more boldly (Digital Agenda for Europe). Receptiveness for Foreign (English) Reading It has been argued that ebooks will give a big push to English reading around the globe, for the simple reason that ebooks travel at low cost over long distances, cross- ing borders seamlessly, once globally acting companies have set up the required infrastructures and made the required legal arrangements per each target market, and also because early adopters of ebooks are the strongest Chart: Average retail price of top 10 ction titles (of each market) and di erence between print and Kindle editions, early September 2012. Sources: UK (Nielsen/The Bookseller), Italy (Informazioni Editoriali), US (Publishers Weekly), Netherlands (GfK), Germany (buchreport/Der Spiegel), France (Livres Hebdo/Electre), Sweden (Svensk Bokhandel), Spain (El Cultural).
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64 : The Global eBook Market: Current Conditions & Future Projections readers and the most worldly, the most frequent travel- ers, and the most linguistically competent consumers. Although at this stage no data are available as evidence for this assumption, some indicators can nevertheless be identi ed. In countries such as the Netherlands or Sweden, English-language print books have become increasingly popular with readers such is also the case in several Central and Southeast European countries, including Slovenia, to the point that translation of English- language ction into local languages has been reported to be challenged by imports of the original editions. In Germany, what is by far the largest wholesaler, Libri, successfully started to expand its foreign-language packages to retailers almost a decade ago, as could be seen in the ever-growing foreign-language selections in the largest chain stores, notably Thalia. Although these foreign-language shelves used to be occupied predomi- nantly by literary classics, it is now the latest releases of infringe competition terms—echoing the actions by the US Department of Justice (DoJ). On the other hand, in early summer, the European Commissioner for digital, Neelie Kroes, called on decision makers in the publishing industry to help her on Europe’s “Digital Agenda” to bring down trade barriers for a seam- less exchange of digital content such as books, arguing for adjusting the VAT hurdles, and talking publishers into embracing digital strategies much more boldly (Digital Agenda for Europe). Receptiveness for Foreign (English) Reading It has been argued that ebooks will give a big push to English reading around the globe, for the simple reason that ebooks travel at low cost over long distances, cross- ing borders seamlessly, once globally acting companies have set up the required infrastructures and made the required legal arrangements per each target market, and also because early adopters of ebooks are the strongest Chart: Average retail price of top 10 ction titles (of each market) and di erence between print and Kindle editions, early September 2012. Sources: UK (Nielsen/The Bookseller), Italy (Informazioni Editoriali), US (Publishers Weekly), Netherlands (GfK), Germany (buchreport/Der Spiegel), France (Livres Hebdo/Electre), Sweden (Svensk Bokhandel), Spain (El Cultural).

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