40 : The Global eBook Market: Current Conditions & Future Projections can upload their own titles on a revenue-sharing basis. Books, available in the Russian FB2 and in ePub formats, are copy protected and cannot be downloaded. About 5,000 titles of classic—that is, out of copyright—litera- ture can be accessed and read free of charge and with- out registration. Only 20 percent of Bookmate’s readers are in metro- politan Moscow (source: company website and Hannah Johnson and Edwad Nawotka, “Russian Publishing Is No ‘Depressing’ Siberia E-book Innovation from Bookmate. ru,” Publishing Perspective, April 12, 2011). Brazil According to the yearly survey by the Brazilian Book Chamber (BBC), the book market in Brazil accounts for US $2,576 million in wholesale value—i.e., publishers´ revenues. However, this gure combines $1,837 million (or 71.3 percent) from the private sector with $739 million (or 28.7 percent) from the public sector, the latter coming mostly from federal program purchases of edu- cational materials. Because the public does not cover educational expenses for students in private schools, another $633 million (or 24.6 percent of the total market) comes from private households buying K–12 materials. Altogether, more than half of publishers’ revenues derive from education. While overall statistics on Brazil’s book market (which is by far Latin America’s largest) are considered to be dependable, the emerging digital segment still lacks su cient scrutiny. Although the Book Chamber had estimated ebooks to represent sales of $462,500 in 2011 (less than 0.02 percent of the total market), industry insiders who were queried about that report estimated the digital segment as being about .5 to 1 percent. Currently, only a few bookstores sell ebooks, and no numbers are available as to private orders from interna- tional sellers. Five leading global platforms—Amazon, Apple, Barnes & Noble, Google, and Kobo—though not yet available locally, are expected soon. KnigaFund KnigaFund (BookFund, www.knigafund.ru) was launched by Digital Distribution Center Ltd. in September 2008 as a division of ProfMedia, one of Russia’s largest media and entertainment companies, to “develop and realize proj- ects in legal digital content distribution. DDC Ltd. is the Russian supplier of speci c educational information aimed to perfect, harmonize, and simplify the education process in graduate-level educational institutions (col- leges and universities)” (company statement). KnigaFund o ers a full online library for copyrighted books in various digital formats with approval from the copyright holders. Its mission is to “assist in modernisa- tion of the research process in graduate-level educa- tional institutions (colleges and universities) by providing e ective access to information through mod- ern Internet technologies.” Currently, 50,000 titles are listed, with 1,500 new titles added per month, including textbooks, educational materials, and scienti c literature. Books are digitized in ways that reproduce exact page layouts in order to allow academic quotes and bibliographies. KnigaFund cooper- ates with major academic institutions in the Russian Federation, including Piter Publishing House, АSТ, Drofa, INFRA-M, Europe, Economika, East-West, Logos, and Tri Quadrata, as well as several international publishers, notably John Wiley & Sons. The digitized titles allow margin notes and footnotes, as well as the creation of personal bookshelves, comments, and interactive fea- tures within the user’s personal workspace. The cata- logue of titles is organized by topics, similar to a physical library. BookMate BookMate (www.bookmate.com) is a book club in which registered users can read for a monthly fee of 99 rubles from a current selection of 40,000 titles, both on a com- puter and on mobile devices (with the Android, Apple iOS, and Symbian operating systems supported). BookMate cooperates with authors and publishers, who
Downloaded from Tizra Support Resource Hub (support.tizra.com) by unknown.