52 : The Global eBook Market: Current Conditions & Future Projections ebooks. In addition, Qordoba aims at translating relevant titles as ebooks into Arabic, mostly from English. The rst English title released in Arabic was Machiavelli’s The Prince. Ultimately, Qordoba wants to cover all subjects, from literature to sciences, politics, and religion, and distribute them on its own platform. Titles will be made available in EPUB, across all major platforms, including Apple, Android, Windows, websites, and Samsung’s SmartTV. Forty percent of sales revenues go to the pub- lishers, with retail prices being suggested at a discount of 30 percent o the print price. eBooks carry DRM protection and can be read only through the Qordoba App. For payments, a system of pre-paid vouchers is available. ing directory for the Arab book industry, aiming at including title-based information as well as information on publishers and the availability of any listed title at as many book stores and on as many sales platforms as possible. Rufoof focuses primarily on mobile devices, and its application is available from Apple’s App Store (for which Rufoof could gain the status of an “approved supplier”). Additional apps for Android and Windows are forthcoming. According to its business model, Rufoof does not charge for digital conversion services, but splits revenues with publishers 50/50, after suggesting a retail price for ebooks at a discount of 30 to 50 percent o a print title’s cover price. In upcoming developments, Rufoof aims to branch out into educational publishing as well, taking advantage of recent public announcements with regard to the UAE government’s promotion and support of e-learning.4 Qordoba, a Canadian and Lebanese company with its legal headquarters in Dubai, was launched in 2011 as an initiative specializing in digitally publishing Arab writers. By spring 2012, Qordoba had acquired the rights to 400 Arabic titles, of which 250 were ready to be released as 4 See, for instance, Sheik Mohammed’s e-learning initiative of April 2012. See details at www.sheikmohammed.ae direct link: http:// tinyurl.com/cusqyoo.
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52 : The Global eBook Market: Current Conditions & Future Projections ebooks. In addition, Qordoba aims at translating relevant titles as ebooks into Arabic, mostly from English. The rst English title released in Arabic was Machiavelli’s The Prince. Ultimately, Qordoba wants to cover all subjects, from literature to sciences, politics, and religion, and distribute them on its own platform. Titles will be made available in EPUB, across all major platforms, including Apple, Android, Windows, websites, and Samsung’s SmartTV. Forty percent of sales revenues go to the pub- lishers, with retail prices being suggested at a discount of 30 percent o the print price. eBooks carry DRM protection and can be read only through the Qordoba App. For payments, a system of pre-paid vouchers is available. ing directory for the Arab book industry, aiming at including title-based information as well as information on publishers and the availability of any listed title at as many book stores and on as many sales platforms as possible. Rufoof focuses primarily on mobile devices, and its application is available from Apple’s App Store (for which Rufoof could gain the status of an “approved supplier”). Additional apps for Android and Windows are forthcoming. According to its business model, Rufoof does not charge for digital conversion services, but splits revenues with publishers 50/50, after suggesting a retail price for ebooks at a discount of 30 to 50 percent o a print title’s cover price. In upcoming developments, Rufoof aims to branch out into educational publishing as well, taking advantage of recent public announcements with regard to the UAE government’s promotion and support of e-learning.4 Qordoba, a Canadian and Lebanese company with its legal headquarters in Dubai, was launched in 2011 as an initiative specializing in digitally publishing Arab writers. By spring 2012, Qordoba had acquired the rights to 400 Arabic titles, of which 250 were ready to be released as 4 See, for instance, Sheik Mohammed’s e-learning initiative of April 2012. See details at www.sheikmohammed.ae direct link: http:// tinyurl.com/cusqyoo.

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