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ii : The Global eBook Market: Current Conditions & Future Projections Media Partners Q Svensk Bokhandel Tove Leffler Q Bogmarkedet (Denmark) Bjarke Larsen Q China Publishing Today Anna Day Q Book Industry Magazine Russia Olga Ro Q Publish News Brazil Carlo Carrenho A list of additional contributing organizations and indi- viduals can be found in the Acknowledgments section at the end of this report. Q Publishers Weekly George Slowik and Jim Milliot Q Livres hebdo Fabrice Piault and Herve Hugueny Q Informazioni Editoriali (Italy) Simonetta Pillon and Piera Constantini Q Giornale della libreria (Italy) Cristina Mussinelli Q Buchreport Thomas Wilking and Daniel Lenz

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ii : The Global eBook Market: Current Conditions & Future Projections Media Partners Q Svensk Bokhandel Tove Leffler Q Bogmarkedet (Denmark) Bjarke Larsen Q China Publishing Today Anna Day Q Book Industry Magazine Russia Olga Ro Q Publish News Brazil Carlo Carrenho A list of additional contributing organizations and indi- viduals can be found in the Acknowledgments section at the end of this report. Q Publishers Weekly George Slowik and Jim Milliot Q Livres hebdo Fabrice Piault and Herve Hugueny Q Informazioni Editoriali (Italy) Simonetta Pillon and Piera Constantini Q Giornale della libreria (Italy) Cristina Mussinelli Q Buchreport Thomas Wilking and Daniel Lenz

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By Rüdiger Wischenbart Co-authored by Carlo Carrenho (on Brazil) and Veronika Licher (on China) Additional research by Jennifer Krenn The Global eBook Market: Current Conditions & Future Projections Revised October 2012 2012

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By Rüdiger Wischenbart Co-authored by Carlo Carrenho (on Brazil) and Veronika Licher (on China) Additional research by Jennifer Krenn The Global eBook Market: Current Conditions & Future Projections Revised October 2012 2012

iii : The Global eBook Market: Current Conditions & Future Projections Contents Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Mapping and Understanding the Emerging Global eBook Market . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 English-Language and Other eBook Markets . . . . . . . . . 6 United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 United Kingdom . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Global Mapping Perspectives . . . . . . . . . . . . . . . . . . . . . 13 Market Close-ups . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Germany . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 France . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Spain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Italy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Sweden . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Denmark . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Netherlands . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Austria . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Slovenia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Poland . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Russia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Brazil . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 China 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Arab eBook Market . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Key Drivers and Debates . . . . . . . . . . . . . . . . . . . . . . . . . 53 Key Characteristics of the Existing Print Book Market 53 New Market Entrants and New Paradigms . . . . . . 55 Key Market Parameters. . . . . . . . . . . . . . . . . . . . . . . 61 eBook Piracy in Europe: The Example and Debate in Germany, and Related Findings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66 Methodological Issues with Regard to Research on Piracy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66 Outlook and Projections. . . . . . . . . . . . . . . . . . . . . . . . . . 74 Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76 ©2012 O’Reilly Media, Inc. O’Reilly logo is a registered trademark of O’Reilly Media, Inc. All other trademarks are the property of their respective owners. 10274.1

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iii : The Global eBook Market: Current Conditions & Future Projections Contents Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Mapping and Understanding the Emerging Global eBook Market . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 English-Language and Other eBook Markets . . . . . . . . . 6 United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 United Kingdom . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Global Mapping Perspectives . . . . . . . . . . . . . . . . . . . . . 13 Market Close-ups . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Germany . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 France . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Spain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Italy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Sweden . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Denmark . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Netherlands . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Austria . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Slovenia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Poland . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Russia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Brazil . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 China 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Arab eBook Market . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Key Drivers and Debates . . . . . . . . . . . . . . . . . . . . . . . . . 53 Key Characteristics of the Existing Print Book Market 53 New Market Entrants and New Paradigms . . . . . . 55 Key Market Parameters. . . . . . . . . . . . . . . . . . . . . . . 61 eBook Piracy in Europe: The Example and Debate in Germany, and Related Findings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66 Methodological Issues with Regard to Research on Piracy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66 Outlook and Projections. . . . . . . . . . . . . . . . . . . . . . . . . . 74 Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76 ©2012 O’Reilly Media, Inc. O’Reilly logo is a registered trademark of O’Reilly Media, Inc. All other trademarks are the property of their respective owners. 10274.1

Page 6English-Language and Other eBook Markets click to expand contents

Page 14Market Close-ups click to expand contents

Page 53Key Drivers and Debates click to expand contents

Page 66eBook Piracy in Europe: The Example and Debate in Germany, and Related Findings click to expand contents

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