38 : The Global eBook Market: Current Conditions & Future Projections A study in fall 2011, done by the Federal Agency for Press and Mass Communication,1 found that 44 percent of readers of ebooks used “mobile devices,” versus 46 percent who read on a PC. Fifty-six percent of the devices other than a PC used for reading were dedicated eread- ers, compared to 25 percent smartphones, 22 percent other mobile phones, and 13 percent tablets (e.g., iPad or other). Among a signi cant 25 percent of participants who said that they read both printed and electronic books, the main attraction (for 58 percent of this group of participants) of ebooks was that a desired book was faster to nd electronically than in a printed edition. However, one may assume that this convenience of accessibility is not limited to (or even primarily provided by) legal downloads but re ects the heavy impact of 1 The survey was based on a sample of 1008 interviews, conducted in the 12 largest cities of Russia: Moscow, St. Petersburg, Volgograd, Yekaterinburg, Kazan, N. Novgorod, Novosibirsk, Omsk, Rostov- on-Don, Samara, Ufa, Chelyabinsk (representing together about 19 percent of the Russian population). Only people ages 18 and higher who read books were interviewed. Nonreaders were not interviewed. “Readers” are considered to constitute about 55 percent of the Russian population over 18 years old. With 122,915 titles published in 2011, educational works represented one-third (32.2 percent) of published titles, science and popular science 21.1 percent, ction 14.9 percent, and children’s books 9 percent. Fifty-eight percent of all titles are published in Moscow and another 8 percent in Saint Petersburg by print run, the Muscovite share is 85 percent. Book chains own 24 percent of the market, versus 45 percent for independent book stores, and 7 percent was controlled by online stores (source: all data from the Federal Agency for Press and Mass Communication). The Russian eBook Market In 2010, the legal Russian ebook market was worth US$2 million (up from US$1 million in 2009), with 600,000 ebook reading devices sold. For 2011, estimates expected another doubling of the ebook market in value versus 2010. Russia Key indicators Values Source, comments Book market size (p+e, at consumer prices) US$2,000 million For 2011 (source: Federal Agency for Press and Mass Communication) preliminary estimate for 2011: US$2,300 million Titles published per year (new and successive editions) 122,915 Federal Agency for Press and Mass Communication New titles per 1 m inhabitants 735 Ebook titles (available from publishers) 60,000 (commercial and free by end of 2011) Federal Agency for Press and Mass Communication Market share of ebooks 1% Key market parameters A few committed and professional actors in both publishing and online retail very high impact of piracy