31 : The Global eBook Market: Current Conditions & Future Projections The average retail price for ebooks is between 99 and 179 DKR (Danish crowns), at a discount of 40 to 50 per- cent from the printed edition. There is no price regula- tion for printed books or for ebooks, and both formats are subject to 25 percent VAT, which is among the high- est rates in Europe. Netherlands 2012 promises to be a tough year for participants in the Dutch book market, as sales have declined by 10.2 per- cent in value and by 7.3 percent in volume in the rst six months (information provided by the publishers’ associa- tion, www.nuv.nl, for this report). Earlier reports saw an ever stronger decline in the rst quarter, at minus 15.4 percent, and hitting top bestselling titles particularly hard, and resulting in the chain bookstore Selexyz’ ling for bankruptcy in March (buchreport, March 26 and August 2, 2012.) The overall economic crisis is seen as a central factor causing the shrinking of the book market. At the same time, the Dutch ebook market saw a com- paratively positive evolution, even though it cannot compensate for the loss in print so far. For 2011, the trade association NUV recorded ebook sales of about €7.6 million, from a catalog of some 10,000 commercial- both Internet bookstores and brick and mortar retailers” (source: company statement). Publizon is currently focusing on PDF and EPUB formats. The platform releases a weekly top ten ebook bestseller list, which currently displays a signi cant share of Scandinavian ction, including authors Jo Nesbo and Jussi Adler-Olsen, but also internationally acclaimed writers such as Haruki Murakami. Publizon also imports foreign language titles, aside from private imports by consumers, notably from Amazon UK. The largest ebook retailers are considered to be Saxo, which launched its dedicated platform for self-publish- ing, Saxo Publish, in September 2012, the dedicated ebook platform riidr.dk, Adlibris (by the Swedish Bonnier group), and Danish Gyldendal’s g.dk. But Amazon also has a signi cant market presence through its British site www.amazon.co.uk, catering notably to the high per- centage of readers who are uent in English. Also Apple’s iBookstore is popular with users. According to the Danish book trade magazine Bogmarkedet, E ink–based reading devices have only a limited presence in Denmark, while the iPad is “dominat- ing the market totally.” Denmark Key indicators Values Source, comments Book market size (p+e, at consumer prices) 4,000 m DKK (540 m Euro) Bogmarkedet Titles published per year (new and successive editions) ca. 7,000 titles 7,000 trade titles (and ca. 13,500 new ISBN numbers across all genres and formats). New titles per 1 m inhabitants 1,275 Ebook titles (available from publishers) 7,000 10,000 expected by January 2013 (Source: Bogmarkedet) Market share of ebooks 1-2% in 2011 Bogmarkedet Key market parameters No price regulation. VAT at 25 percent for both print and ebooks.