1 : The Global eBook Market: Current Conditions & Future Projections tors—from market sizes through tax and pricing regimes to cultural choices—show that each market must be presented with its unique de ning traits. In Europe, Germany is ahead in digitally embracing trade books, notably ction, yet are clearly behind the US and UK. But countries as diverse as Austria, France, Italy, Poland, Slovenia, Spain, and Sweden have recently seen the implementation of an ebook distribution infrastruc- ture, and at least the largest publishing groups are broadly releasing their new titles as ebooks, aside from print. Also key regulatory issues, such as the recent actions of the US and European governments, as well as tax issues and legal controversies, notably on copyright, are documented and analyzed. In China, Russia, Brazil, or the Arab world, distinct local factors set those developments clearly apart. This “Global eBook Market” study is a rst step towards mapping the development ahead primarily through actual data, and not forecasts, tapping into a wide array of sources, backed up by expert interviews. Updates and close ups on additional markets are pre- pared for the months and years ahead. Executive Summary Tglobal his report aims at providing an overview on internationally emerging ebook markets, with both a thorough analysis and synopsis on key developments, and a broad set of detailed references, as a resource for anyone interested in the globalization of digital (book) content production and dissemination. The report o ers a status on the US and UK markets as well as a broad survey of data on emerging ebook markets across Europe and from Brazil, China, Russia, and the Arab World. Also, special chapters focus on piracy and the expan- sion of activities of the leading global players such as Amazon, Apple, Barnes & Noble, Google, and Kobo. Key data on the more mature ebook markets in the US and UK serve as benchmarks. The ndings allow us to assess, on the one hand, how the main drivers of digital change in the publishing industry impact all those markets in similar ways, as reading platforms and distribution infrastructures are becoming available, and publishers in all markets have started to make their title catalogs available in digital formats. On the other hand, a wide array of local fac-
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1 : The Global eBook Market: Current Conditions & Future Projections tors—from market sizes through tax and pricing regimes to cultural choices—show that each market must be presented with its unique de ning traits. In Europe, Germany is ahead in digitally embracing trade books, notably ction, yet are clearly behind the US and UK. But countries as diverse as Austria, France, Italy, Poland, Slovenia, Spain, and Sweden have recently seen the implementation of an ebook distribution infrastruc- ture, and at least the largest publishing groups are broadly releasing their new titles as ebooks, aside from print. Also key regulatory issues, such as the recent actions of the US and European governments, as well as tax issues and legal controversies, notably on copyright, are documented and analyzed. In China, Russia, Brazil, or the Arab world, distinct local factors set those developments clearly apart. This “Global eBook Market” study is a rst step towards mapping the development ahead primarily through actual data, and not forecasts, tapping into a wide array of sources, backed up by expert interviews. Updates and close ups on additional markets are pre- pared for the months and years ahead. Executive Summary Tglobal his report aims at providing an overview on internationally emerging ebook markets, with both a thorough analysis and synopsis on key developments, and a broad set of detailed references, as a resource for anyone interested in the globalization of digital (book) content production and dissemination. The report o ers a status on the US and UK markets as well as a broad survey of data on emerging ebook markets across Europe and from Brazil, China, Russia, and the Arab World. Also, special chapters focus on piracy and the expan- sion of activities of the leading global players such as Amazon, Apple, Barnes & Noble, Google, and Kobo. Key data on the more mature ebook markets in the US and UK serve as benchmarks. The ndings allow us to assess, on the one hand, how the main drivers of digital change in the publishing industry impact all those markets in similar ways, as reading platforms and distribution infrastructures are becoming available, and publishers in all markets have started to make their title catalogs available in digital formats. On the other hand, a wide array of local fac-

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