The demands for associations and professional societies to provide continuing education (CE) are increasing, and there is no sign of a slowdown anytime soon. Members are coming to expect online learning opportunities — and in fact an association’s relevance will soon depend on providing CE offerings. Yet, as the demand for CE grows, in-person instructor-led learning is falling rapidly, and it’s not simply because of the coronavirus pandemic. In 2019, 40 percent of a typical organization’s learning hours were spent in a traditional classroom setting, down from 53 percent in 2018. For the first time, the majority of learning was spent online. For associations that want to provide the greatest value to their members, online continuing education is no longer optional. 01 / Demand for Continuing Education is Increasing 39% of Millennials are looking for more virtual learning opportunities. $144 billion 2019 2026 $374 billion ESTIMATED GROWTH IN THE GLOBAL ELEARNING MARKET1 MILLENNIALS CONTINUE TO INFLUENCE THE WAY WE WORK 2 A GUIDE FOR ASSOCIATIONS AND SOCIETIES 1 1. Facts and Factors, E-Learning Market by Technology, Infrastructure, Solutions and Applications for K through 12, College, Vocational and Corporate Instruction 2020 - 2025 2. https://www.edgepointlearning.com/blog/business-case-for-elearning-development