The same kinds of tools that make for a great content experience can also make for a great learning experience. The bottom line is that for organizations with The bottom line is that for organizations with strong content, the best place to start with CE is to think about how that content can be packaged for greatest educational effect. In practical terms, that can be as simple as organizing the content with appropriate access organizing the content with appropriate access control and assessments. After all, learning is essentially knowledge transfer, and good content is designed to do exactly that. Focusing On Results Continuing education can be an incredibly simple prospect, and it doesn’t always require a learning management system. For associations with basic CE needs, a more content-focused approach may be an ideal solution. A GUIDE FOR ASSOCIATIONS AND SOCIETIES 11