02 / An Alternative Learning Option for Associations For professional societies that need a simple way to offer basic learning opportunities, an LMS may be a heftier investment than necessary. An association’s educational efforts should be driven primarily by its members’ needs and the organization’s expertise, and not by a list of unneeded features. Many associations don’t need another software system. In fact, another system may only make things more difficult and more complicated. For these associations, there is a more seamless option: content delivery with basic interactivity and access control. Professional societies are already providing valuable content to their members. This content is often a mix of written materials, videos, slide decks, and interactive information. In many ways, it’s no different what they’d provide via an LMS. In other words, they’re often more than halfway there. Professional societies are already providing valuable content to their members A GUIDE FOR ASSOCIATIONS AND SOCIETIES 9