SELF-GUIDED SEARCH Tizra’s advanced search engine makes it easy for members to quickly search for specific documents or browse the library on their own. What’s more, the discovery of unanticipated information while browsing can be a game changer for solo lawyers competing with well-funded legal teams. ENGAGEMENT INTO REVENUE On-demand CLE doesn’t only benefit members. TBTLA is finding it easier to attract sponsors and grow revenue. Repeat viewings of CLE content in combination with the new sponsor resource page add significant value to the price of sponsorship. By featuring upcoming CLE events on the homepage, the association is also increasing sponsors’ visibility and creating another selling point. For lawyers considering a membership, this kind of promotion also provides a glimpse into the benefits of joining TBTLA. Enhanced CLE and access to a robust and growing library are making TBTLA membership more valuable and appealing every day. The Result GREATER ENGAGEMENT TBTLA’s on-demand CLE recordings are proving much more popular than live events. More members than ever are accessing them for expertise and also the professional credit they need to keep their practices in good standing. While attendance at in-person events maxed out at about 40 members, on-demand CLE is experiencing a big boost. Typically between 60 and 80 people are streaming a live CLE offering at one time, Alan said. Members who are unable to participate now have endless opportunities to learn at their convenience. With the retooling of its content, TBTLA has seen its most valuable yet underperforming assets take center stage. Legal documents and sponsored CLE are easily accessed and visually attractive, enticing members to explore content on their own. The changes have garnered positive feedback from users who are getting a bigger bang for their membership dollars. Meanwhile, TBTLA has found new ways to attract more members and sponsors— a result that is good for everyone. BIGGER IMPACT TBTLA members continue to use the listserv to communicate with each other, and conversations reveal greater results and satisfaction. “On our listserv someone will say, ‘Does anyone know who does a vehicle evaluation for loss dam- age, property damage?’ Someone will respond, ‘Well so and so gave a CLE on that. He did a really good job explaining the whole thing. Go and watch it in the library,’” Alan said, adding, “As a 35-year-old lawyer, you can learn to do it faster and better than I was ever able to do it running around by myself.” ABOUT TIZRA Tizra makes it easy to build beautiful resource hubs that unleash the power of your content. Generate more revenue, more engagement, and more impact with Tizra’s unique combination of search, access management, ecommerce and curation tools. Start simple, and you can be live in a matter of hours. Or go big with a fully integrated enterprise-scale implementation. Either way, Tizra is the platform of choice for organizations that want to squeeze every ounce of value out of their content investment. 855.220.1235 | tizra.com | info@tizra.com