Case Study: IAIABC Turns Great Content into a Great Member Experience Switching your content platform and your AMS si- multaneously isn’t for the faint of heart, but IAIABC delivered a big win by listening to members and choosing the right platforms. TBTLA amplifies content and maximizes membership benefits TBTLA transformed their online presence by adopting a highly functional, easy-to-use content platform. The new approach puts valuable information and powerful tools for learning at members’ fingertips. Case Study CUSTOMER MISSION Educating, supporting, and advocating for trial lawyers and the plaintiffs they represent. OPPORTUNITY Building a flexible, fast, and frustration-free resource center that allows authorized users to access TBTLA’s wealth of knowledge and professional expertise. SOLUTION Deployment of Tizra’s easily integrated Content Hub. RESULTS Amplified content value. Powerful search capabilities, self-guided exploration, and ease of use. Greater member engagement. Robust continuing education opportunities. Increased revenue from sponsorships. OPPORTUNITIES TO SCALE Adding to and promoting valuable content. Leveraging improvements to attract new members and sponsors, and grow revenue. At a Glance The Tampa Bay Trial Lawyers Association (TBTLA) exists to provide members with the tools they need to successfully represent consumers in the courtroom. The non-profit organization had abundant, valuable information at its disposal in the form of member-submitted motions, complaints, deposition transcripts, and much more— but no way for members to access it easily. Inefficiencies and limitations in content sharing diminished the user experience and the value of TBTLA membership. The association found its solution in Tizra’s unique search and discovery platform, resulting in greater value to members and some unexpected benefits along the way. “When I became president of TBTLA, my number one goal was to create a member library that would give the next generation of lawyers the information and instruction they needed to be successful in court. With Tizra, we were able to deliver on that goal… and leave a legacy that will benefit members for many years to come.” — TBTLA BOARD PRESIDENT ALAN WAGNER