DIRECT DIGITAL PUBLISHING Tizra gave G-W’s in-house team the flexibility to express their vision, without requiring them to build from scratch. © 2017 Tizra Inc. 9 Catalpa Rd., Providence, RI 02906 • 401 400-2989 www.tizra.com A CASE STUDY G-W ONLINE TEXTBOOKS “The experience of Tizra’s leadership team was a key factor for us. They not only had great software, they had a track record of success in our industry.” —Shannon DeProfio, Vice President, Publishing “Tizra is helping us get in the door with opportunities we might not have had, because it checks off requirements that are becoming more important in our market.” —Todd Scheffers, Vice President, Sales and Marketing BACKGROUND One thing you hear over and over when talking with Goodheart-Willcox employees is how fanatical they are about their customers. “We are a customer driven organization,” says Vice President of Publishing Shannon DeProfio. “We keep all our editorial and design work in house to ensure quality, and generally outsource very little.” Since 1921, this uncompromising focus has helped the Illinois based company grow into one of the country’s leading publishers of textbooks and educational supplements in topics ranging from trades to technology to business and marketing. THE CHALLENGE G-W wanted to develop a new digital presence for a very simple reason: Their customers were asking for it. “We were getting requests from users who wanted to be able to view our content on their iPads, laptops and netbooks,” says VP of Sales and Marketing Todd Scheffers. “And more and more of the formal RFPs we were bidding on had requirements for digital content.” Of course, any new offering would have to meet the same high quality standards G-W applied to all its existing products. In addition, students and teachers needed to be able to access the content from school and from home, across a variety of devices and networks. Adding further complexity, G-W was targeting multiple markets, each of which had different technical