§ Have customer IDs in Tizra via integration with your AMS § Create GTM if you don’t have one already § Create GA tag to fire on all your web properties § Build script to track pdf downloads and videos via Events § Embed GTM into all your sites instead of GA § Partner with Tizra to create script passing Customer ID over to GA using GTM make sure to not pass personal identifying information § Helpful links: https://developers.google.com/tag-manager/quickstart Leveraging Google Tag Manager for user level information tips