Table of Contents
Getting to the Heart of Organizational Engagement with Individualized Analytics
Nathaly Branham of the Auto Care Association walks through a key leg of their digital transformation journey. Partnered with Tizra, they made their content delivery process more efficient, both for our members and for their organization. Now, members are able to access all their content from one place including instant access to purchases. It’s called the Auto Care Digital Hub, and it has improved engagement as users are more readily able to find and see the value of members-only content like webinars, and of Auto Care’s industry flagship Factbook. With an analytics integration between Tizra, Google Tag Manager and their Association Management software, they are also able to gather highly detailed information they can act on immediately at the tactical level, and strategically over the longer term.
- Who We Are 22
- Agenda 44
- Seeking digital transformation to improve member experience and achieve business goals 66
- Why we chose Tizra 77
- Integrating Tizra and our Association Management Software 99
- Going beyond PDF to create a unified hub 1010
- Data Driven Decision Making 1212
- Leveraging out of the box analytics 1313
- Plot twist: We wanted more data 1414
- Seeing not just member companies, but the individuals within them 1515
- Who are the users? Developing personae 1616
- Going deeper with the integration between Google Analytics, Tizra and Personify 1717
- Reporting at the individual user level 1818
- Tips on setting up Google Tag Manager for user level information 2323
- Wrap up: what we’ve done and what’s ahead 2424