CHALLENGE Improve access to high-value content contributing about $10 million a year to ADA’s mission. Reduce inconvenience and support costs of digital rights management (DRM) technology while still protecting content. Provide unified experience across content types including downloadable business forms, videos and ebooks. SOLUTION A single online destination bringing together content ranging from videos to business forms to ebooks, with complex content structures preserved. Seamless SSO integration with existing AMS. RESULTS Member complaints and support costs are way down. “We needed something that was super easy…and that’s what we got.” New revenue opportunities from targeted promotions and flexible delivery options. THE AMERICAN DENTAL ASSOCIATION