Sharing helps you do lots of things… • Build brand/credibility • Raise awareness • Advocate for your cause • Establish and reinforce audience habits (Be the go-to source) • Improve SEO • Improve social reach Not sharing helps you do two very important things • Generate revenue • Recruit and retain members by delivering exclusive value
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Sharing helps you do lots of things… • Build brand/credibility • Raise awareness • Advocate for your cause • Establish and reinforce audience habits (Be the go-to source) • Improve SEO • Improve social reach Not sharing helps you do two very important things • Generate revenue • Recruit and retain members by delivering exclusive value

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