How do we curate and distribute content to expand value within the member base. How do we leverage the knowledge archive to engage influencers across the country. How do we best package content to advocate for the profession and champion the value of the profession to society. How do we anticipate the needs of the next generation. What access terms have been effective…subscriptions, pay-per-view, perpetual access, individuals, institutional. What are the opportunities for recurring revenue. What are the relationships or structures of the content…static hierarchies, dynamic streams. What content formats do you have. What digital content projects are likely to have top priority within your organization in the coming year What digital content opportunities do you feel are making an impact What are your greatest frustrations and pain points in the area of digital content