CHALLENGE Transform a 94-year archive of the flagship Bulletin into a valuable member benefit. Make content discoverable beyond the current member base. Avoid the costs of custom software development. Preserve internal control over content. SOLUTION Load content into Tizra and apply a new mobile optimized design. Provide a simple, Admin panel empowering staff to manage content directly. Implement flexible search, SEO, navigation and social sharing interfaces to support discovery. RESULTS A new member benefit that “reignites the value of a deep, rich content base.” “An opportunity to use search to draw attention to us that in turn will drive strategy” THE AMERICAN CERAMIC SOCIETY