Content Leader's Playbook > Create User Journeys

You’ve established organizational goals, identified the needs of your audience, and cataloged the content you have to offer. Now we can begin to design a better user experience. We can start by exploring how content structures motivate and encourage users to move forward. For example: A user who doesn’t know exactly what they’re looking for comes to your site, they take some time to browse around and see if you have what they need. Content cards can get your visitor interested and kick off their journey. A content card is the highest level summary of a product, the goal is to keep it scannable and provide just enough information to help the user define whether this is the type of thing they need. Our full Content Journey Playbook contains worksheets and resources you can use to get started.