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Selling content to cavemen (and women)

by Alec Beckett, Nail Communications

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Table of Contents

Table of Contents

Selling content to cavemen (and women)

Author(s): Alec Beckett, Nail Communications
Abstract:

What if your customers were cavemen (and women)? Well, guess what? They are. Science and psychology are validating something marketers have known for years: humans aren’t nearly as rational as we think we are. So, what are you going to do about it?

Types: Conference Presentation
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