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Turning Your Archive Into a Recruiting and Revenue Engine
Abstract:
When Mark Kibble came in as the new Technology Director at the American Ceramic Society, he faced a challenge that had stumped his predecessors. How to turn a 95-year archive of the organization’s flagship Bulletin into a high-value benefit that would engage new members and retain old ones. He considered all the usual build and buy options from his established stable of vendors, then found there was an option he hadn’t thought of. Watch and learn how he delivered results that went beyond expectations, both in terms of member experience AND revenue.