Digital marketing is the largest form of advertising in the world, encompassing everything from Search to Email to Internet Radio, and it has the potential to transform member recruitment and revenue generation.

But the field is so vast and dynamic it can be hard to know where to start (and it's very easy to waste large amounts of time and money running down blind alleys). In this tactical workshop, Working Planet Co-Founder Soren Ryherd provides simple and effective approaches based on years of experience and a background in sophisticated mathematical optimization.

A highly quantitative marketer, Soren has gone from working as a NASA research fellow to developing marketing approaches that use math to optimize the impact of digital advertising.