Site Optimization Workshop

Design a content site that converts!

More members
More revenue
Improved member experience

Design is the magic link between great content and audience engagement. Chief Design Officer Lisa Russo Mack will shares samples of high-performing digital libraries and shows how to use design systems and mapping tools to create a conversion architecture that will:

• Surface your most effective content

• Build confidence and credibility

• Put the right call to action in the right place

• Make it all look fabulous