Content Leader's Playbook > Step 1 : Set Goals

You probably have a good sense of your organization’s goals, but it’s good practice to review them with stakeholders so everyone agrees on objectives before you begin developing a framework for your content. You can align user needs with organizational goals by developing a series of experiences that build user confidence and move them toward a goal. This series of experiences is called a “user journey.” In the sample journey below the user acquires the knowledge they need to be successful and the organization achieves a recruitment goal... everyone wins. Sample customer goals Overhaul the eBooks platform to create a better user experience from start to finish. – American Society for Nondestructive Testing (ASNT) Improve member recruitment and retention by creating an online destination that showcases and facilitates discovery of its content. Revenue is a future goal. – International Association of Diecutting and Diemaking (IADD) Support review of TIA standards, with content protection and access tracking. – Telecommunications Industry Association (TIA) Our full Content Journey Playbook contains worksheets and resources you can use to get started.