Evergreen Content Series > How TRI Princeton Uses Content to Drive Sustainable Growth

Whether you measure by education, research or impact in the cosmetic sciences, New Jersey based research group TRI Princeton is a remarkable success story.. Demand for their work has grown steadily in recent years, as has international recognition of their scientific leadership. Learn about the techniques Business Development Director Paul Cornwell, PhD, and his colleagues have used, including: Rewarding membership and generating revenue through active content curation. Fostering discovery by combining navigation with “pre-cooked” faceted searches. Using library registration to build mailing lists of engaged users. Unifying the research experience by aggregating content from outside sources.