Content Leader's Playbook > User Journey Highlight Video

In this 20 minute video we take a break from software to focus on process, or to put it in a more fun and adventurous way journeys... the series of steps content professionals take to connect their audience with their content, and the paths users take to gain the knowledge they need. Our understanding of journeys comes from our experience helping dozens of organizations launch online content destinations to serve a wide range of audiences and goals. After reviewing hundreds of basecamp posts and emails, recorded kickoff calls, discovery sessions, implementation and integration details, and post-launch reviews, we've identified common threads and best practices, and knit them together into a toolkit for success. Our complete Playbook contains worksheets and resources your team can use to get started.