Revenue
"The Tizra platform seamlessly integrates with our new AMS, ensuring smooth back-end operations. On the front end, the platform is clean and easy to navigate. We especially love the powerful search feature and the ability to create thematic collections, which makes the content more accessible and relevant."
— Isabella Massardo, Content Strategist, GALA
WHO THEY ARE
GALA is the world’s leading trade association for the language industry, supporting a global community of professionals with resources, events, and networking opportunities. Their members represent a diverse, international audience who rely on GALA for timely insights and professional development.
WHY TIZRA
To achieve their ambitious goals, GALA needed more than a simple resource library. They required a sophisticated platform that could support a hybrid access model—offering some content for free while reserving premium resources for members. The solution had to integrate seamlessly with their new Association Management System (Novi) and reflect a modern, accessible design aesthetic described as “siblings, not twins” with their main website. They chose Tizra for its powerful and flexible platform, which could handle complex access rules and deliver a user experience tailored to their global audience.
HOW TIZRA HELPS
With Tizra, GALA launched the new GALA Resource Center, a dynamic content hub designed for growth. The platform’s core feature is its flexible paywall. Articles are now freely available to the public, serving as a powerful marketing tool that attracts prospective members and demonstrates GALA’s expertise. Meanwhile, high-value content, such as in-depth reports and webinar recordings, is securely gated for members only, creating a clear and compelling benefit for joining the association.
The integration with Novi makes the user experience seamless, automatically recognizing members and granting them full access. The Resource Center’s clean design, powerful search, and intuitive filtering make it easy for GALA’s international audience to find the information they need. The platform’s flexibility also allows GALA’s team to update content almost daily.
By strategically opening up some content while protecting its most valuable assets, GALA has successfully transformed its resource library from a simple member benefit into a powerful engine for community engagement and recruitment. The new hub not only serves their current members better but also creates a clear pathway for growth.
Explore the GALA Resource Center here.