The volume of information available online today can be…overwhelming. And depending on how it’s curated, it can actually backfire, driving away the very users you are trying to attract.
For example, they may become frustrated at their inability to find what they are looking for and stop searching. Worse? They might stumble across information that appears to be what they need when, in fact, its accuracy, objectivity, or authenticity is highly questionable. Fairly or unfairly, if they connect it with the content you provide, the loss of credibility can be immediate and catastrophic.
What an information seeker needs is an online portal with high-caliber content from a source they can trust. Not only can this type of site answer their immediate question, it can become their go-to source for a wide variety of topics and resources.
Organizations leverage easy-to-customize, no-code modules in the Tizra platform to showcase and manage access to their content in a variety of ways; one being an online eLibrary, a great option for promoting resources.
Below are five examples of eLibraries we feel use the platform particularly well.
1. Monetizing and Protecting Valuable Content
The American Society for Nondestructive Testing (ASNT) publishes standards, handbooks and related materials that are a vital source of revenue and valuable intellectual property they must protect. Previously, they used proprietary digital rights management (DRM) software to prevent piracy. However, customer frustration with the user experience became an urgent issue. ASNT switched to Tizra and gained a vastly improved user experience and new features like the ability to unbundle and rebundle content easily into new products.
View the Tizra-hosted site: https://ebooks.asnt.org/.
2. Creating New Products from Existing Content
The Regulatory Affairs Professionals Society describes its Tizra-hosted library as "a new way to unlock expert regulatory knowledge." Using Tizra's powerful search, bundling and ecommerce support, RAPS was able to create new subscription packages to increase revenue, provide targeted discounts to reward membership and create a modern and engaging user experience that makes the content easier to discover and purchase.
View the Tizra-hosted site: https://library.raps.org/
3. Improving Teacher Education
Deans for Impact (DFI) needed a way to make it easy for teachers to find curricular and coaching resources targeted to their specific needs.
The DFI Learning by Scientific Design Library allows visitors to drill down by criteria such as grade band, pedagogy, and content area and learn in a secure, user-friendly environment.
Take a look: https://learningbyscientificdesign.deansforimpact.org/.
4. Creating a Comprehensive Resource Center
The Ohio Township Association is a statewide organization dedicated to promoting and preserving Ohio townships and township government through educational materials, forums, and lobbying efforts. Since content is at the heart of the value they provide to members, they needed an easy way for members to find and use it. With Tizra they were able to create a one-stop-shop that puts everything from conference recordings to periodical articles in one place with powerful search and integrated access management.
Visit the OTA Resource Center: https://resources.ohiotownships.org/
5. Shifting to an eCommerce Model
The online TRI Princeton Library was initially a members-only benefit. However, the organization subsequently switched to an ecommerce model to generate revenue, with users paying for access to particular collections.
The standalone Tizra site serves existing members well and its metadata attracts potential new users, who can perform searches to confirm it has the content they need before paying the access fee.
View the TRI Princeton Library site: https://library.triprinceton.org/.
Envision Your Content Showcase
The sites above showcase just a few ways to promote your materials, but the opportunities for implementing a content platform customized to your organization’s goals and your audience’s needs are essentially unlimited. How could you showcase your expertise most effectively to your target audience? The best way to understand and evaluate your options is to participate in a live, online Tizra demonstration with one of our product experts. Schedule your session today.