ADA Fights Misinformation with a Focused Digital Resource

WHO THEY ARE
The American Dental Association is the leading advocate for oral health in the United States. For over 160 years, the ADA has been dedicated to advancing the dental profession and promoting public health through advocacy, research, and the development of standards.

WHY TIZRA
To maximize the reach of "Fluoridation Facts," the ADA needed a digital solution that was both highly accessible and extremely flexible. They envisioned a dedicated online home for the e-book that would be easy to share and simple for anyone to access. At the same time, they needed the ability to provide controlled access for specific groups, such as universities, health organizations, or continuing education courses. Tizra’s platform was the perfect fit, offering the capability to create a streamlined, single-book microsite while still providing a powerful suite of tools for managing access in a variety of ways.

HOW TIZRA HELPS
Tizra worked with the ADA to create a dedicated microsite for "Fluoridation Facts," giving the e-book a focused, easy-to-share online presence. The platform’s flexibility allows the ADA to pursue a multi-pronged distribution strategy.

While the primary goal is wide, open access, Tizra’s platform also gives the ADA the power to:

• Provide targeted group access using single-use or multi-use redemption codes.
• Enable institutional access for universities or public health departments through email domain authentication.
• Manage access for specific cohorts, like attendees of a course or event, with time-based access rules.

This range of options demonstrates how a single piece of content can be deployed in multiple ways to serve different audiences and strategic goals. Whether distributed freely to the public or provided as a resource to a specific group, the Tizra-powered site ensures that the ADA’s definitive guide on fluoridation is ready to meet the moment, providing a clear, authoritative voice in a critical public health conversation.

View ADA's Fluoridation Facts microsite here!