Using Conference Content to Drive Engagement 24-7...365

When will B2B exhibitions hit pre-pandemic levels? What's the best strategy for threading content out into the digital universe? How can we get information into the hands of people who need it more efficiently? VP of Marketing and Communications at the Center for Exhibition Industry Research and the International Association of Exhibitions and Events, Nicole Bowman, MBA surfaces some serious topics in a brisk conversation filled with razor sharp insights pulled from hundreds of reports on face-to-face marketing. She also shares practical approaches for using event content to create a year-round omnichannel marketing strategy... and then she gives all of us access to valuable resources on the CEIR site for free! This is really good stuff. Three free CEIR resources to help you meet your event goals: Benchmark your show against your market vertical and the index overall with the Event Performance Analyzer Get post event content updates every week on the CEIR Blog Receive relevant and timely data in the Global Virtual Event Trends Study