"[Before Tizra], we had a lot of data stretching back 90 years stuck in folders...[now] just a quick look through the library says, 'Oh, these people are serious about cosmetic science. They're doing loads of stuff."
โ Paul Cornwell, Director of Business Development
For nearly a century, TRI Princeton has advanced research in hair and skin science, generating mountains of valuable data and knowledge along the way. When their traditional filing systems started bursting at the seams, they knew it was time for a change. Their mission? Build a digital library that would make their treasure trove of research accessible to teams and partners worldwide.
WHO THEY ARE
TRI shines as a leading nonprofit research institute in the cosmetics industry, specializing in hair and skin research, education, and testing services. But success brought its own challenges - their growing collection of research and data had become too vast for their existing systems. They needed a smart way to give their member companies and global collaborators quick access to research reports, videos, and educational materials.
WHY TIZRA
The team at TRI Princeton faced an interesting puzzle: how to present 90 years of research in a way that would make users want to dive right in. Paul Cornwell, Director of Business Development, puts it simply: "We had no way to put it on our website, apart from a rather old-fashioned looking folder system." Tizra clicked all the boxes - offering a platform that could showcase both historical gems and fresh content in an inviting digital library.
The platform's Google-style search bar made finding specific content a breeze. "We've tried to mimic the Google search boxโฆ so people instantly know how to interact with it," Paul explains. Plus, Tizra's smart access controls let TRI decide exactly who sees what, keeping their content secure yet accessible. This flexibility helps TRI serve up its content in just the right portions for different audiences - whether they're researchers, marketers, or external vendors.
HOW TIZRA HELPS
A new digital library has revolutionized how TRI Princeton shares its research and educational content. Members now jump straight into a rich collection of webinars, expert talks, and research reports whenever needed. "We've got hours and hours of content now that people can watch and stream at any time," Paul shares.
The library doubles as a powerful showcase of TRI's work, giving potential members and partners a window into their expertise. Their reach has skyrocketed - a recent virtual conference drew over 1,000 registrations from around the globe. Through this secure, user-friendly platform, TRI keeps pushing the boundaries of cosmetic science while making collaboration easier than ever.