Customer Snapshots > RTCA Makes Aviation Safety Standards More Accessible

Content Accessibility
User Experience
Market Expansion

RTCA Makes Aviation Safety Standards More Accessible


"Automating our e-commerce process through Tizra has transformed our customer experience."
—Brett Eastham, COO, RTCA



Since 1935, RTCA has established the technical standards that ensure aviation safety. They approached Tizra with a specific mission: expand their market by making their essential standards more accessible to non-members in the aviation community.

WHO THEY ARE
RTCA is the premier venue for public and private aviation stakeholders to develop consensus on critical issues. Its technical performance standards support virtually every modern aviation advance and provide the foundation for government certification of equipment used in thousands of aircraft flying daily through global airspace. In close collaboration with the Federal Aviation Administration, RTCA convenes experts from around the world to create standards that safeguard the entire aviation ecosystem.

WHY TIZRA
RTCA needed to extend its standards to a broader aviation audience beyond its membership base. Accomplishing this meant selecting a content management partner with the CMS expertise, infrastructure, and roadmap to support the organization’s long-term goals. "The Tizra team are truly experts in their field," notes Brett, RTCA’s COO. They were very patient working with our team throughout the implementation. We feel that we have a long-term partner who is invested in our success."

HOW TIZRA HELPS
Partnering with Tizra has significantly improved RTCA's distribution capabilities by improving search functionality and streamlining purchasing workflows. RTCA’s implementation includes an improved, user-friendly search system that helps visitors quickly find relevant standards from RTCA's extensive catalog by filtering metadata, including topic, release date, aviation application, and more.

In addition, Tizra has helped RTCA increase revenue generation by modernizing its e-commerce approach. By integrating with the association's existing payment systems and creating automated workflows for fulfillment, Tizra ensures that readers can easily select, purchase, and gain immediate access to the content they need. This self-service approach has dramatically reduced customer support requests, freeing up the RTCA team to focus on their core mission of developing aviation standards rather than troubleshooting technical problems.Tizra's detailed reporting features add even more value. They enable RTCA to track which standards receive the most attention and adjust their development priorities accordingly, ensuring they continue to meet the aviation community's evolving needs.

Through its partnership with Tizra, RTCA has effectively expanded its market reach while maintaining the security and accessibility of its vital safety standards. Aviation professionals around the globe now enjoy streamlined access to the technical documents that keep our skies safe. As the aviation industry continues to evolve, RTCA's modernized digital platform ensures it remains at the forefront of standards development and distribution, making critical knowledge available to everyone who needs it, precisely when they need it.

Check out how RTCA is delivering aviation safety standards to the world here!