How Spartan Increased Event Attendance and Created a World Class Content Repository

“Before, during and after the event, Tizra played a key part in making the Spartan Media Fest a huge success. Their software enabled us to connect our community with the amazing content that came out of the event—from podcasts to event photos to participant stories. As a result, we were able to crush our attendance goals and establish a lasting foundation for future events.” — Joe De Sena, Founder and CEO, Spartan Race A great event creates an incredible burst of energy and information. But the impact fades too quickly. The Spartan team kept the energy—and revenue—flowing by creating a vibrant online destination. Challenge Whip up a pre-event buzz, organize presenter bios and headshots, and give presenters and attendees a place to interact… in 6 days… with a team of one.   Solution Present the stories of the 150 podcasters, thought leaders and athletes who gathered at Spartan’s Media Fest in an integrated online hub.   Result Increased attendance, improved participant experience and engagement, and enduring post-event impact. Plus, a foundation to build in recruiting the next generation of Spartans!   See the Spartan Site   3 steps to a successful event hub   1. Organize and build engagement around your content with powerful curation tools. Even in the early planning, this helps build support and draw new contributors.   2. Promote your event by showcasing the talent and expertise you’re bringing together. Having everything together in a sleek, mobile-friendly destination makes everything easy to find, and rewarding to share.   3. Sustain by remixing and repackaging content to foster ongoing engagement. It’s amazing how much participants miss when they’re on-site. Help them find the hidden gems… and bring them back for next year!   Learn more