How CCRO created a platform to amplify member value

Delivering content to C-level professionals is key to CCRO’s mission. The challenge for CEO Bob Anderson was to use technology that didn’t frustrate that goal. Bob spent years cobbling content systems together. They were clunky, unattractive, and didn’t always work like they were supposed to. It was onerous for Bob, and frustrating for CCRO’s members who just wanted access to informative content. Tired of an unacceptable user experience, Bob innovated a solution that delivered an entirely new level of value to his members. Within weeks, CCRO launched an attractive, rich resource library with a smooth user experience that worked the way it should, every time. Join us for a live Q&A discussion about how CCRO gained control of their user experience and content infrastructure to boost their service and value to members. You’ll discover how CCRO: Gained greater control over their library of member resources Organized all of their content into one place — papers, videos, webinars, and more Provided a seamless, streamlined user experience that’s ideal for busy members Created a savvy, professional-looking resource center Launched their library in a couple weeks — not months About the speaker: Bob Anderson is CEO of the Committee of Chief Risk Officers — a professional member organization that develops and publishes industry best practices related to risk management for energy companies. In his 16-year tenure there, CCRO has built a valuable brand that is recognized across the energy industry. After overcoming two tough economic downturns, the organization is busier and more relevant than ever.