ASNT Supercharges Content Experience with an Eye-Catching eStore

WHO THEY ARE
The American Society for Nondestructive Testing (ASNT) is a leader in the development and publication of standards, handbooks, and other crucial materials. These publications are significant sources of revenue and serve as valuable intellectual property (IP); ASNT is committed to enhancing accessibility to these important assets—while effectively protecting IP.

WHY TIZRA
Before exploring Tizra, ASNT relied on outdated, proprietary Digital Rights Management (DRM) software that protected their content but significantly hindered the user experience. When exploring avenues to improve usability and customer experience, ASNT chose Tizra for our expertise in creating secure, user-friendly digital content stores. The ability to support cross-discovery, deepening engagement by helping users to jump easily from familiar content to other relevant resources they hadn't been aware of, was also very important to ASNT.

HOW TIZRA HELPS
Tizra has transformed ASNT’s content delivery by completely revamping the user experience—from browsing to purchasing to accessing content. ASNT's reimagined eStore allows the organization to dynamically unbundle and re-bundle content, catering to diverse customer needs in a snap while protecting against content piracy. While ASNT's eStore was initially a hub for ebooks, the newly-redesigned interface and cross-discovery capabilities have proven so successful that the organization has expanded their content offerings to include...

• Standards Documents
• Journals
• Research Papers
• Training Resources

...and many other content types. For ASNT, enhancing content accessibility, security, and organization has not only satisfied current customers; it's attracted new ones while concurrently securing recurring revenue and improving overall content discoverability.

Check out ASNT's beautiful, browsable eStore here!