A Year to Remember

What we lose and what we keep In the past year, just about all of us lost someone or something important. A friend or family member. A place of work. A cherished tradition.   How we remember these losses, and make sense of them, will make all the difference in how 2022 unfolds. As time passes, we are increasingly defined by what we take away from our experiences. What we lose and what we keep.   This is true for organizations just as it is for people. As Tizra has evolved, we’ve come to understand that our mission is to help organizations with the vital task of keeping shared knowledge alive. Not just storing it, but keeping it useful and engaging. Accessible and yet protected. Findable and literally at hand when and where it is most needed.   So as we embark on a new year, let's start by looking back at a few events and ideas that, from our perspective, made 2021 worth remembering.     Evergreen and the new content lifecycle Our Evergreen software launch this past summer marked a new way of thinking about content. It shifted focus toward the ongoing experience, rather than just publication. The discovery, the interactions and transactions that make content truly strategic. Read more…     The scientist and the shop window A wonderfully simple and clear illustration surfaced in our interview with Paul Cornwell, PhD, of TRI Princeton. He described how creating a content library on Tizra had put the research institute's content in the "shop window," enabling prospective members and buyers to see its quality and scope in a way that no amount of marketing could. See the interview…     Making it pay Everyone understands that digital content can create new revenue streams, but sometimes the exact connection can seem a bit... elusive. We interviewed Tizra customers, and as usual, they were full of practical ideas and inspiration. Read more…     The event is just one stop on the journey Nothing has a shorter shelf life than predictions about the future of in-person events. But while some fixate on a return to "normal," others see the opportunity to re-think. CEIR's Nicole Bowman, MBA, shared bold ideas for content-powered happenings that engage participants year-round. See the interview…     A simpler approach to continuing ed It's been inspiring to see how many over the past year have seized on downtime as a chance to upskill. But the complexity of traditional learning management technology has proven a distraction to teachers and learners alike. Our white paper outlines an alternate approach that lets your expertise shine through. Read more…   Learn more about Tizra