Understanding what users are doing with your content will help you lay out paths that lead to their goals. A well designed journey motivates and encourages your user to move forward in ways that contribute to their objectives… and to yours.
If you take the time to put yourself in the mindset of your audience you will see some typical ways they move through a digital space to gain knowledge. You may also identify obstacles that can impede the path to success. Where do users get hung up? Do they have a hard time finding answers to their questions? Do your categories use logic and language they can relate to? Are there obstacles like clunky membership sign-in that might cause them to give up and not complete the journey?
Answering a few essential questions can help identify and eliminate friction in your member experience.
ESSENTIAL QUESTIONS:
What will users be doing with your content?
Are there obstacles that block users from gaining the information they need?
Download the full playbook with journey mapping tools and templates.
CONTENT LEADER’S PLAYBOOK Your guide to maximizing the impact of your organization's knowledge.