You probably have a good sense of your organizationโs goals, but itโs good practice to review them with stakeholders so everyone agrees on objectives before you begin developing a framework for your content.
You can align user needs with organizational goals by developing a series of experiences that build user confidence and move them toward a goal. This series of experiences is called a โuser journey.โ In the sample journey below the user acquires the knowledge they need to be successful and the organization achieves a recruitment goal... everyone wins.
When stakeholders agree on goals it's easier to connect your content with your organizational objectives.
What are your organization's goals?
Sample goals:
Create a better user experience from start to finish. โ American Society for Nondestructive Testing (ASNT)
Improve member recruitment and retention by creating an online destination that showcases and facilitates discovery of its content. โ International Association of Diecutting and Diemaking (IADD)
CONTENT LEADERโS PLAYBOOK Your guide to maximizing the impact of your organization's knowledge.