With decades of digital experience, ABC-CLIO had the expertise to revamp their ebook platform in-house, but after a detailed cost analysis they concluded that they could get more for their money by adopting a pre-built platform from an established vendor.
“We learned that if we selected the right platform, we could customize the site to fit with our brand without the high in-house development and maintenance costs,” says ABC-CLIO VP of Operations Troy Martin. “Tizra’s support for cutting-edge web design was a key factor in our decision. They enabled us to achieve a modern, mobile-first user experience that fits our profile as a technology leader"